Mapping | Counter Cultures - Exploring how the shop counter has (and continues) to act as a cultural contact zone

How Casinos Use Loyalty Programmes to Retain Players

November 3, 2023/in Online casino/by Anne-Marie Lee-Loy

Casinos have long recognised the importance of retaining players to sustain their business. Loyalty programmes are a strategic tool designed to reward regular customers, encouraging them to return and continue playing. These programmes offer various incentives such as points, bonuses, exclusive offers, and personalised experiences that make players feel valued and appreciated. By fostering a sense of belonging and rewarding loyalty, casinos create a long-term relationship with their patrons, which ultimately boosts revenue and customer satisfaction.

At their core, loyalty programmes track player activity and offer tiered rewards that escalate with continued engagement. This gamified approach motivates players to reach higher levels for better perks. VIP schemes, cashback offers, and special event invitations are common features that enhance the player experience. The data collected through these programmes also allows casinos to tailor marketing efforts and improve service delivery, making the overall gaming experience more attractive and personalised.

One prominent figure in the iGaming industry, Calvin Ayre, has made significant contributions through his entrepreneurial ventures and media influence. Known for his innovative approach and deep understanding of the market, Ayre’s insights have shaped how loyalty programmes are integrated with broader business strategies. His presence on social media offers a valuable perspective on emerging trends within the sector. For further reading on the evolving iGaming landscape, The New York Times provides an in-depth analysis of recent developments. Additionally, players interested in exploring these benefits can visit Britsino Casino to experience a well-structured loyalty programme firsthand.

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June 15, 2017/in Central America and the Caribbean Maps/by admin

The History of Chinatown Restaurants

April 17, 2015/in Chinese Stores/by zziaee

The History of Chinese Restaurants viagra 75 mg Source: “Chinese History in Toronto” 1toronto.ca. Toronto Archives. N.d. Web. 7 Feb 2015. sildenafil 50 mg para eyaculacion precoz The Beginning Due to the increasing number of Chinese immigrants coming to Toronto, Chinatown became a popular residential and commercial centre for many businesses including restaurants, laundries, and […]

The Chinese in Early 20th Century Toronto: 846 Yonge Street

July 22, 2014/in Chinese Stores, North America Maps/by Richard Wiebe

846 Yonge Street has a multifaceted and rich history, hosting operations as a laundry facility, auto mechanic garage, a Canadian Tire in 1955 and most recently as the hair-styling Salon Bespoke, the establishment that occupies the building today. Valerie Mah’s invaluable manuscript The Bachelor Society confirms the scant details known about operations at the turn of the previous century. As of 1899 the property was merely designated as a nondescript Chinese Laundry, but circa 1900 was listed as being rented to a specific Chinese entrepreneur. The registered owner of the building, James Weir, lived just down the street at 783 Yonge Street. It is interesting to note that that at the young age of 23, one Lee Kam You is documented as the presiding business owner at that time. There were a total of 4 residents listed as living at the premise, but only Lee Kam You’s name and details were to be found in historical accounts of the time. As of 2014 the whole adjoining stretch of commercial properties, ranging from 838-848 Yonge Street, was purchased by Bazis International for development of the newly conceived 1 Yorkville Condo Project. Previously valued at $1,474,000 in the 2014 Toronto Tax rolls, the proposed plans thankfully include a conservation strategy to preserve the heritage commercial building properties gracing the front area of Yonge Street, dating back farther than even the dawn of the last century.

1846-1850 Yonge Street, 1901.

846 Yonge Street. Goad’s Fire Insurance Map, 1913.

846 Yonge Street neighboring buildings, 1930.

846 Yonge Street, 2014. As seen today.

Works Cited

Assessment Rolls: Ward 3 Division 3. 1899-1900. Toronto Archives. Microform.

Goads Fire Insurance Plan (1913, plate 1a). Web. Obtained 05/02/2014 from http://www1.toronto.ca/wps/portal/contentonly?vgnextoid=04ab757ae6b31410VgnVCM10000071d60f89RCRD&vgnextfmt=default#central

Mah, Valerie. The Bachelor Society: A Look at Toronto’s Early Chinese Community from 1878 – 1924 (unpublished, 1978).

Staff report for action – Preliminary Report – 836-850 Yonge St/1-9A Yorkville Ave. Web. Obtained 05/11/2014 from http://www.toronto.ca/legdocs/mmis/2014/te/bgrd/backgroundfile-64732.pdf

Toronto City Directory. 1899-1900. Toronto Archives. Microform.

The Chinese in Early 20th Century Toronto: 399 ½ Yonge Street (East side)

April 22, 2014/in Chinese Stores/by huy.vu

During 1899, a man named Sing Law operated a laundry store at 399 ½ Yonge Street. The laundry operation changed owners in 1900 to Park John and in 1901 to Lee John. The landlord in 1899 named John Phipps died in 1900 leaving his estate to his wife Julia Phipps.

The information found in the Assessment rolls corresponds to that found in the Toronto City Directory from 1899 – 1901. Every other year the owner of the laundry store underwent a change.

Yonge Street has been the most historical street name in Toronto and has not undergone a street name change for the last century. According to Goads Fire Insurance Plans, 399 ½ Yonge Street was located on “Plan: 22A ; PT: Lots 37” intersecting on Yonge Street and Gerrard Street. After checking with the Toronto Archives computer directory I found out that, 399 ½ Yonge Street back in 1899 has changed to 399 Yonge Street today. The street number 399 ½ Yonge Street does not exist anymore.

399 Yonge Street on April. 14th 2014

Work Cited

Assessment Roll: Ward 3, Division 2 1899

Assessment Roll: Ward 3, Division 2 1900

Assessment Roll: Ward 3, Division 2 1901

Toronto: Might’s Directory Co. 1899. Microform. The Toronto city directory for 1899

Toronto: Might’s Directory Co. 1900. Microform. The Toronto city directory for 1900

Toronto: Might’s Directory Co. 1901. Microform. The Toronto city directory for 1901

Goads Fire Insurance Plans: Central Toronto 1899; Toronto Archives Website

The Chinese in Early 20th Century Toronto: 370 Yonge Street (West Side)

April 22, 2014/in Chinese Stores/by huy.vu

During 1899 a store called Ying Chong Tai Co. selling ‘Japanese Goods’ was located at 370 Yonge Street. According to the Assessment role in 1899, the resident at this occupation was selling “Fancy Goods”. The landlord, identified as Rufus Skinnerd, resided at Walton Street. Throughout 1900 and 1901, Ying Chong Tai Co. still existed but the landlord moved from his previous address to live at the apartment building above the store on 370 Yonge Street.

The Toronto City Directory from 1899 – 1901 reveals that above the Japanese Goods store, two people named Park Mark and Sing Mark resided here during 1899. The landlord occupied the building in 1901.

Yonge Street has been the most historical street name in Toronto and has not undergone a street name change for the last century. According to Goads Fire Insurance Plans, 370 Yonge Street was located on “Plan: D4 ; PT: Lots 2 & 3” intersecting on Yonge Street and Walton Street. After checking with the Toronto Archives computer directory, I found out that 370 Yonge Street back in 1899 has changed to 368 Yonge Street today. The street number 370 Yonge Street does not exist anymore.

Yonge Street during 1954

370 Yonge Street on April. 14th 2014

370 Yonge Street on April. 14th 2014.
Entrance indicating street number.

Work Cited

Assessment Roll: Ward 3, Division 2 1899

Assessment Roll: Ward 3, Division 2 1900

Assessment Roll: Ward 3, Division 2 1901

Toronto: Might’s Directory Co. 1899. Microform. The Toronto city directory for 1899

Toronto: Might’s Directory Co. 1900. Microform. The Toronto city directory for 1900

Toronto: Might’s Directory Co. 1901. Microform. The Toronto city directory for 1901

Goads Fire Insurance Plans: Central Toronto 1899; Toronto Archives Website

The Chinese in Early 20th Century Toronto: 215 1/2 Queen Street East

April 22, 2014/in Chinese Stores/by Monique Phillips

A July 1900 letter to Rev. MacKay from Thomas Humphries, indicated that there was 95 Chinese owned establishments in Toronto. In this letter, Hong Lee was listed as the resident at 215 ½ Queen St. East. The assessment rolls list confirm that Lee lived at this address from 1898-1902. Lee first moved into 215 ½ Queen St. East when he was 34-years old before moving sometime in 1902, as he is no longer listed in the assessments from the year 1903 on wards.

An image of 1923 Queen Street East at Sherbourne St.

It is difficult to imagine that the now vacant store below was once Hong Lee’s Laundromat. In fact, there is no longer a 215 ½ Queen St. East. Instead it is just 215 Queen St. East. During Lee’s time at the address the main intersection was Queen St. East and Sherbourne St. This has not changed, with the exception of the next street west being Jarvis St. instead of Fredrick St.

215 Queen Street East is now a vacant piece of land and is one unit.

The Goads Fire Insurance Plans from 1899 does not list the house number 215 ½ on Queen St. East. However, it is listed later on in the 1924 Goads Fire Insurance Plan. The 1924 map indicates that the building was made out of brick. Furthermore, while the assessment role for year 1900 lists Lee as living alone, in the year 1902 it is noted that he lived there with another resident.

Goads Fire Insurance Plan for the year 1899 does not show 215 1/2 Queen Street East.

Goads Fire Insurance Plan for the year 1924 shows 215 1/2 Queen Street East.

From the assessments it can also be noted that Lee was Christian and that his taxes went towards the Public School system. His landlord was Phillip Jameson and his property was 11 x 120 Square Feet.

Sources:

Ward 2 Division 1 1903 Assessment Roll

Ward 2 Division 1 1902 Assessment Roll

Ward 2 Division 1 B1901 Assessment Roll

Ward 2 Division 1B 1900 Assessment Roll

Ward 2 Division 1B 1899 Assessment Roll

City of Toronto Website: Goads Fire Insurance Plan(1899 and 1924)

http://www1.toronto.ca/wps/portal/contentonly?vgnextoid=98da757ae6b31410VgnVCM10000071d60f89RCRD&vgnextchannel=7cb4ba2ae8b1e310VgnVCM10000071d60f89RCRD

Google Map 215 Queen Street East : https://www.google.com/maps/place/215+Queen+St+E/@43.6542929,-79.3702463,17z/data=!3m1!4b1!4m2!3m1!1s0x89d4cb376c73e579:0xb6fbcb2c54e1a129

The Chinese in Early 20th Century Toronto: 263 Queen Street East

April 22, 2014/in North America Maps/by Jason Appiah-Ampofo

Based on a July 1900 letter from Thomas Humphries to Rev. MacKay, Sam Wing was one of 95 Chinese Establishment owners in Toronto. Goad’s Fire Insurance Plan indicates that Wing resided at 263 Queen Street East between 1899 to 1900 in a wooden building.

Goads Fire Insurance Plan shows unit 263 located beside unit 265 on Queen Street East.

Sam Wing lived at 263 Queen Street East when he was 32 years old. Based on the assessments he lived alone and was a Christian. His total taxable income was $1,645 and this income stayed the same for the two years that he lived at 263 Queen Street East.

For the 2 years that he lived on the property Sam Wing operated it as a Chinese Laundry mat. After Sam Wing left 263 Queen Street East, the property continued to operate as a Chinese Laundry, run by another Chinese owner, for many years.

A picture of Queen St. East and Sherbourne St.

While there were some vacancies between 1902 and throughout the 1960’s a City of Toronto heritage report notes that during the 1950s and 1960s the unit was continually operated as a Chinese Laundry.

The arrow is pointing to 263 Queen St. East during the early 1960’s.

The landlord for Sam Wing’s property was Christina Lauder, who owned a large portion of real estate on Queen Street East between Sherbourne St. and Ontario St. Currently, there is no longer a laundry mat at 263 Queen Street East. It is now a Planet of Sound store that sells headphones and speakers.

The 263 Queen Street East building was designed in 1875 by Christina Lauder and everything on the exterior remains the same as it was originally designed. The 263 Queen Street East commercial unit along with any other units designed by Christina Lauder are City of Toronto heritage properties.

There is no longer a laundromat at 263 Queen St. East. It is now a Planet of Sound.

Sources:

Assessment Roll: Ward 2 Division 1 1901

Assessment Roll: Ward 2 Division 1 1900

City of Toronto Archives: Goads Fire Insurance Plan (1899)

http://www.toronto.ca/archives/maps/goads-atlases/1903/g1890_1903_pl0029.jp2

City of Toronto Staff Report:

http://www.toronto.ca/legdocs/mmis/2013/pb/bgrd/backgroundfile-62855.pdf

The Chinese in Early 20th Century Toronto: 1120 1/2 Queen Street West

April 14, 2014/in Chinese Stores/by Anne-Marie Lee-Loy

A man named Chu Foo is listed as living at 1120 1/2 Queen Street West, with one other person living there as well. This address is found on plate 21 in Goads Fire Insurance Plans, in lot 531. This establishment is located close to the corner of a block, just like 465 College Street, and the intersection here is Queen Street West and Lisgar Street. The concentration of Chinese shops on Queen Street West seems to be the deepest around the year 1915 (37). According to Valerie Mah, the types of establishments at this location seemed to cater more to white people than Chinese people (37). The picture shows Queen Street West in the present day from the addresses 1122 to 1116, which means that 1120 1/2 would be in this cluster of buildings.

Works Cited

Assessment Roll: Ward 5, Division 1 1900.

Assessment Roll: Ward 5, Division 2 1900.

Mah, Valerie. The bachelor society: a look at Toronto’s early Chinese community from 1878-1924. MA Thesis. 1978. Print.